Facade
Fashion Meets Architectural Lighting in Milan
In the heart of Milan, where fashion and architecture intersect, the Tommy Hilfiger flagship store on Piazza Oberdan has received a bold exterior lighting makeover. Designed and supplied by Arkilux in collaboration with Lumascape, this lighting solution blends iconic style with precise, modern illumination.
As one of the world’s fashion capitals, Milan sets the standard for design and innovation. Piazza Oberdan, just steps from the vibrant Porta Venezia district, is rich in historic and architectural significance. The refreshed lighting scheme brings a contemporary pulse to this timeless setting, aligning with Milan’s reputation for aesthetic excellence.
Precision Lighting for a Signature Brand
To complement the refined architecture of the Tommy Hilfiger façade, the lighting design uses Linealux L3 RGBW luminaires, featuring narrow 6° optics to highlight vertical façade elements on three sides of the building. This focused beam ensures crisp, clean lines of light that enhance the structure’s texture and rhythm, especially impactful in a high-visibility urban location like Piazza Oberdan.
The luminaires are controlled via a dynamic lighting system that enables flexible programming, including the ability to change colors, create subtle transitions, and synchronize with seasonal or promotional events. The result is a façade that can evolve and engage passersby.
An Elegant Integration of Lighting and Identity
Tommy Hilfiger is known worldwide for bold colors, timeless American style, and strong visual branding. This architectural lighting project reinforces that identity, translating the brand’s energy into a physical presence on the streets of Milan.
Whether viewed from across the piazza or passing by at street level, the lighting adds depth, drama, and a strong sense of place reinforcing both the architecture and the brand behind it.
Lighting Solutions for Iconic Urban Façades
Lumascape's architectural lighting solutions bring together aesthetic precision, durable performance, and design flexibility. From heritage façades to flagship retail stores, our luminaires and systems help brands and architects create unforgettable spaces.
Ready to transform your next space? Let Lumascape bring light and identity together in one seamless design.
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